Joanne Ruff, BACP
Joanne Ruff is a counsellor with BACP registration and 15 years of experience.
About Joanne
Joanne Ruff is a counsellor with BACP registration and 15 years of experience. She helps people who are struggling with stress, anxiety, depression, grief and trauma. Joanne aims to make the first step feel a little less daunting for anyone thinking about asking for help.
She keeps sessions straightforward and compassionate. Joanne listens without judgement and helps people name what is causing them distress. She works with clients to clarify small, realistic steps to feel better and to improve day-to-day coping.
Background and approach
Joanne uses approaches that focus on relationships and the person in front of her. That can include looking at how early attachments affect current patterns, and using a client-centred style that follows the person’s pace and priorities. For people with trauma history she also offers EMDR as one option alongside talking-based work.
Over the years she has supported people with a wide range of difficulties beyond the main areas of stress and anxiety. These include problems with self-esteem, body image, loss, chronic illness, dissociation, codependency and attachment-related worries. Joanne works to make therapy relevant to everyday life and practical concerns.
Sessions are offered in English and she is based in the United Kingdom. She welcomes people from other countries too and adapts the work to what each person needs. The focus is on helping someone to feel steadier and more able to handle daily challenges.
Registration
| Body | Registration number | Expires |
|---|---|---|
| BACP | 103692 | June 2026 |
Registration details are as listed on the counsellor's public profile. You can check any number with the registering body.
Sessions and payment
Sessions are held online through our partner platform, by video, phone or messaging depending on the counsellor.
Costs are shown on the partner platform before you commit. If cost is a concern, ask about reduced-fee options.
Focus areas and approaches
What Joanne works with
Everything Joanne lists, in their own terms.
- Stress, Anxiety
- Trauma and abuse
- Grief
- Self esteem
- Depression
- Abandonment
- Aging and geriatric issues
- Antisocial personality
- Attachment issues
- Avoidant personality
- Body image
- Caregiver issues and stress
- Chronic pain, illness, and disability
- Codependency
- Commitment issues
- Communication problems
- Control issues
- Coping with natural or human-caused disaster
- Dependent personality
- Dissociation
- Divorce and separation
- Domestic violence
- Drug and alcohol addiction
- Emptiness
- Family problems
- Forgiveness
- Guilt and shame
- Hoarding
- Impulsivity
- Intellectual disability
- Isolation / loneliness
- Jealousy
- Life purpose
- Men's issues
- Midlife crisis
- Veteran and Armed Forces Issues
- Mood disorders
- Narcissism
- Obsessions, compulsions, and OCD
- Panic disorder and panic attacks
- Paranoia
- Personality disorders
- Phobias
- Post-traumatic stress
- Prejudice and discrimination
- Process addiction (porn, exercise, gambling)
- Seasonal Affective Disorder (SAD)
- Self-harm
- Self-love
- Sex addiction
- Sexual assault and abuse
- Sexual dysfunction
- Sexuality
- Smoking / vaping cessation
- Social anxiety and phobia
- Traumatic brain injury
- Women's issues
- Workplace issues
- Young adult issues
Approaches Joanne lists
Listing an approach is not evidence of training in it. This directory copies what each counsellor names and does not check training records.
Online support
Deciding which approach to use is a collaborative process. Joanne will discuss options with each person, consider goals and preferences, and adjust the plan as progress is made. The choice of method often evolves as the therapy continues and as different needs emerge.
Online formats include video calls, phone sessions, live chat and text-based messaging, which makes it easier to fit therapy into a busy life. Video lets people read facial cues and have more typical conversational flow. Phone calls can be lower bandwidth and work better when a screen is not convenient. Live chat and text are useful for brief check-ins, reflective conversations or when writing helps people express themselves. Together these options increase flexibility and help people access consistent support from wherever they are.
Frequently asked
What kinds of problems does Joanne help with?
She supports people facing stress, anxiety, depression, grief and trauma, plus issues like low self-esteem and body image.
What is her therapeutic style like?
Joanne uses a warm, client-centred approach that follows each person’s pace and priorities while also addressing relationship patterns and trauma where needed.
How much experience does she have?
She has 15 years of professional experience working with a wide range of concerns including chronic illness, dissociation and attachment issues.
What credentials does she hold and where is she based?
Joanne holds BACP registration and is located in the United Kingdom.
Can I work with her if I live outside the UK?
Yes, she accepts international clients and offers sessions to people outside the United Kingdom.
Which session formats are available?
Sessions can take place via video calls, phone sessions, live chat or text-based messaging to suit different needs and schedules.
How are sessions paid for?
Cost varies with location and therapist availability; sessions use a subscription model that can be cancelled at any time.
How do I begin working with Joanne?
Click the Start Therapy button, complete a short matching questionnaire, and then schedule according to therapist availability.
Update or remove this listing
Ask us to correct details or take the page down.
Contact usMore counsellors who work with Stress & Anxiety
All of them
Christine Fleming
NCPS
3 years in practice NCPS
Calm, practical support for difficult times
- Stress & Anxiety
- Grief
- Self Esteem
Sana Khwaja
BACP
5 years in practice BACP
Compassionate counsellor for low mood and life changes
- Addictions
- LGBT
- Trauma and Abuse
Philip Smyth
BACP
4 years in practice BACP
Warm, practical counselling for life challenges
- Stress & Anxiety
- Relationship
- Grief